Trading Strategies

ICT Market Maker Buy and Sell Models Explained: The Five Stages

The Market Maker models describe a full price cycle in five stages. It is the most complex model in my notes and the easiest to over-read.

ICT Market Maker Buy and Sell Models Explained: The Five Stages (featured illustration)

Quick answer

The ICT Market Maker Buy Model (MMBM) and Sell Model (MMSM) describe a full price cycle in five stages: original consolidation, a price run that builds liquidity, a smart money reversal, accumulation or distribution, and completion at the target. The sell model is the mirror image. It is a narrative about institutional behaviour that I cannot verify, so I treat it as a framework for labelling charts, not a trading edge.

Key takeaways

  • The model has five stages: consolidation, price run, smart money reversal, accumulation or distribution, completion.
  • Buy and sell versions are mirror images.
  • It is the most subjective of the twelve and hard to test as a rule.
  • The institutional story behind it cannot be verified from a chart.

No claims, no guarantees. These are my personal study notes, written for education. I am not claiming that this model works, that it is profitable or that it will work for you. Nothing here is financial advice, a signal or a recommendation to trade. Trading carries a substantial risk of loss, and most retail traders lose money. See the full disclaimer.

What are the Market Maker Buy and Sell Models?

This is the model I trust least and understand the least, which is why I gave it the highest complexity in my ICT research notes. The Market Maker Buy Model (MMBM) and Sell Model (MMSM) try to describe a whole price cycle in one picture, in five stages.

What are the five stages?

Chart of the market maker buy model showing original consolidation, a price run lower, smart money reversal, accumulation and completion at the target
The five stages of a buy model (invented prices).
  1. Original consolidation: price ranges and builds a base.
  2. Price run: a move away from the range, taking liquidity on the way.
  3. Smart money reversal: price turns after the liquidity is taken, often with a structure shift (see market structure).
  4. Accumulation or distribution: the reversal leg builds, usually with pullbacks into gaps or order blocks.
  5. Completion: price reaches the opposite liquidity pool or the original range.

How is the sell model different?

Mirror image of the market maker model for the sell side, with distribution at the top and completion lower
The sell model mirrors the buy model.

It is the same sequence upside-down: consolidation, a run higher into buy-side liquidity, a reversal, distribution on the way down and completion at lower liquidity. Anything I say about the buy model applies in reverse.

Where would I actually enter?

The model does not give entry rules itself. In the material I read, entries come from other models at stage three or four: a fair value gap, an order block or an OTE pullback. That is also why I see it as overlapping with the 2022 Model and Power of Three.

What are the weak points?

  • Hindsight: the five stages are obvious on a finished chart and ambiguous while it is forming.
  • Unfalsifiable: if price does something else, the stage can be relabelled.
  • Unverifiable story: the “market maker” explanation cannot be seen on a price chart.
  • Multi-timeframe: the stages can be drawn on several timeframes at once, and they can disagree.

How would I use it?

As a labelling exercise. I would mark the stages on past charts, write down what had to be true in advance, and only then ask whether the labels predicted anything. Any trade would use a rule from a simpler model, journaled with a yes/no checklist (see the journal guide).

Reminder: I make no claim or guarantee of profit or success from anything described here. Examples are invented or illustrative and real results will differ. If you choose to trade, you are responsible for your own decisions and risk.

Key terms

MMBM / MMSM
Market Maker Buy Model and Sell Model.
Smart money reversal
The turn after liquidity has been taken.
Completion
The final move to the opposite liquidity pool.

Frequently asked questions

What is the ICT Market Maker Buy Model?

The MMBM is a five-stage description of a bullish cycle: price consolidates, runs lower to take sell-side liquidity, reverses, accumulates, then rises to the target. The Market Maker Sell Model is the bearish mirror.

What are the five stages?

Original consolidation, price run (the move that builds liquidity), smart money reversal, accumulation (buy) or distribution (sell), and completion. Names vary slightly between sources.

Is the model a trading strategy?

It is closer to a map than a rulebook. Entry rules are usually borrowed from other models such as a fair value gap or order block at the reversal.

Why is it rated hardest?

It spans several swings and timeframes, and the stages are only identified clearly after the fact. Live, it is easy to see a stage that is not there.

Can I verify that market makers behave this way?

No. The cycle can be drawn on past charts, but a chart cannot show who was buying or selling or why, so the explanation stays a hypothesis.

Sources and further reading

  1. LuxAlgo library: Market Maker Models
  2. BabyPips: What is ICT trading?

External links open in a new tab. They are provided for reference and are not endorsements.

The ICT models series

My research notes on twelve ICT models. Each guide stands alone and links to its neighbours.

  1. Overview: all 12 models
  2. 2022 Model
  3. Silver Bullet
  4. Judas Swing
  5. Power of Three
  6. Unicorn Model
  7. Turtle Soup
  8. OTE Model
  9. Market Maker Model
  10. Venom Model
  11. Breaker Model
  12. FVG Entry
  13. Order Block Entry

Last reviewed: . Written by the PropFlagger editor for education. Diagrams use invented prices. Nothing here is financial advice or a recommendation to trade.

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